Generative artificial intelligence is on its way to becoming one of the most transformative forces in the business world. A recent study reveals that over 80% of executives from large North American companies anticipate that Generative AI will drive revenue, profits, and cost efficiency, as well as improvements in business models.

The Area Most Affected by Generative AI

Although Generative AI has gained attention as a content generation tool, executives from large North American companies see its value beyond creativity. Only 13% consider it primarily for content and creativity.

In contrast, 42% believe that user experience and personalization will be the areas most impacted by this technology.

Operational efficiency and automation, as well as product development and design, are also highlighted as key applications of Generative AI.

Reimagining User Experience

Generative AI promises to redefine the user experience—whether for a customer or an employee—acting as a personalized assistant.

From software engineering to technical support and customer service, the Generative AI assistant is shaping up as an ally to optimize processes and personalize interactions.

Generative AI is redefining experiences for both customers and employees and improving operational efficiency.

With its ability to personalize and optimize, this technology is not only reimagining what is possible but also setting a new standard in user experience.

Companies that embark on this wave of innovation are not only investing in a powerful tool but are also laying the groundwork for a more agile, efficient, and profitable future.